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December 2, 2019

Google Ads Keyword Planner | How to find and use.


Why use Google Ads Keyword Planner?

We often see in Facebook groups questions like the following :-

“What would you type into Google if you were looking my business”

Followed by lots of people answering with what they would type into Google and why.

Surely, the best thing to do and ultimately the easiest, is to actually ask Google what people type in! You’ll then be sure to see every possible option of what people type in on a regular basis, the search volumes of those key words and many more interesting bits of information.

And this is where the magic happens. You can then research long and short tail keywords, making sure that all the keywords you wish to use across your website and your optimised content are actually used and what search volume they have.

As a side note, what is best to use? Short Tail or Long Tail keywords and what’s the difference?

Well, short tail would be something like ‘Bell Tent’ and Long Tail would be something like ‘Bell Tent hire Hampshire’ [we’re using examples from our other business, Baylily Bell Tents here].

In theory, the long tail have a lower search volume, but therefore a more engaged viewer, which in turn would mean lower bounce rate and higher conversion. We advise that you balance it out between long and short tail. Perhaps 80% of your keyword use is long tail and 20% is short, this gives your site the opportunity to appear along side others on the higher search volumes and allows Google to recognise you and your site as an authority on all derivatives of your keywords.

This video below, shows you how to find, login and use Google Ads. Google Ads is where Google hide their Keyword Planner for all to use for free.

Just remember, you may need to create an account, but that doesn’t cost you anything and you certainly don’t need to start an ad campaign.

If you’d like to go straight to Google Ads to get started, then you can by clicking on this link right here.

To find out more about who we are and why we want to help you get the most out of your website, then just click right here.

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