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Using Screen share for Instagram live

Instagram is such a difficult platform to crack in comparison to the likes of Facebook and YouTube when it comes to using 3rd party software. It just doesn't like it and has an incredibly locked down API meaning the likes of Streamyard and Zoom just don't fit the bill. However there is a solution and in todays video Emily shows you how to screen share on Instagram Live.

Why should I screen share?

If you are currently using Instagram Live for your business then screen sharing is a brilliant way for you to up level your lives and really deliver quality content with your audience. Perhaps you're delivering a presentation or maybe you have a special offer to promote. Sometimes its just easier to have your website or social media links written on screen for people to absorb. Visuals can be so powerful in delivering your message.

But if Instagram doesn't like 3rd party software how can I do it?

Today we're going to show you a super easy hack and it involves using your camera roll function on Instagram stories and some time on canva to create some eye catching imagery. Click on the video above and Emily will show you the exact steps you need to take!

We always love hearing from you guys so if you would like any help uplevelling your social game or have any suggestions for videos to be made do get in contact as we'd love to to create something for you.

And don't forget that within our membership The Digital Circus we cover so much more when it comes to getting better with social media and your digital visibility as a whole so do be sure to head on over and sign up today, the doors are open and we'd love to welcome you in!

Have a great day

Emily x

In the last week or so we have sent several screen recordings on our phones to clients to demonstrate quick walk arounds of apps etc. And each time our client has asked "but how did you do that?!" With this in mind we thought we would do a quick demonstration to show you exactly how to to screen record with sound on your iPhone. Its such a quick and easy function but like lots of us find we don't use half of the iPhone features to our advantage sometimes!

What can you use iPhone screen recordings for?

We all know what it is like. We get asked a question and by the time you've gone back and forth a few times you start thinking it would have been quicker just to go and do it yourself! The ability to screen record is a really quick and easy way for you to do a realtime demonstration with anything you are talking about on your phone or browser.

But thats not all its good for...Have you ever wanted to capture something in the moment? Perhaps a snippet of a live video? Or maybe you're listening to the radio through your phone and you want to grab a little bit of the audio? The screen record function allows you to quickly save realtime content and will let you save it directly to your files.

We hope you find this little video helpful. We'd also love to know what hidden features and apps you have on your phone that makes your life easier every single day. Do feel free to share them with us in the comments.

Have a great day

Emily x

P.S. The doors to our brand new membership, The Digital Circus, are now well and truly open. If you would would like to take advantage of live trainings, accountability sessions and regular updates from us then do be sure to sign up. Its just £20 per month and we would love to see you there!

CONNECTING GOOGLE ANALYTICS TO YOUR WEBSITE …

Guided by a few of our Yellow Tuxedo clients this week who were struggling to connect Google Analytics to their websites we thought that it would be a great idea to do a series of short videos to illustrate how simple it is to do this. This week we’re starting with Squarespace. You don’t need to be an expert in coding or a technical wiz kid. Today we show you two simple methods you can use depending on your preference.

USE THE GOOGLE ANALYTICS TRACKING CODE

The simplest and most straightforward way to link your Google analytics account to your Squarespace site is by using the GA tracking code and pasting it onto the back end of your web browser.

To do this follow these simple steps…

1. Log in to your Google analytics account.

2. Hit “Admin” on the left hand panel.

3. In the 2nd column labelled “property” hit the “tracking info” tab and then “tracking code”

4. Copy and paste the tracking ID. This will be the code that starts with UA.

5. Once you have copied this code head over to your Squarespace dashboard and click on settings>Advanced.

6. Click on “external API keys” and copy your tracking ID.

7. Hit save and you are good to go!

USE THE GLOBAL SITE TAG TO CONNECT GOOGLE ANALYTICS

Another simple option to connect your site is by using the Global site tag on Google Analytics. This can be found just under the Tracking ID.

1. Highlight and copy all of the code.

2. In Squarespace rather than clicking on External API keys click on “Code Injection”

3. Paste the web code into the header section and hit save.

This will then track all of the pages on your website.

Regardless of which method you choose to use just be sure that you only pick ONE and not both so that you don’t duplicate data on your site!

And thats it, you are good to go with Google Analytics. Be sure to allow a day or so for it to start tracking data!

Watch our video belowto see how this looks in realtime, and if you haven’t yet done so why don’t you subscribe to our Yellow Tuxedo YouTube channel to stay up to date with all of our latest video training.

As always if you have any questions do be sure to chat to a member of our team, we’re always happy to talk things through with you

Have a tip top day and be sure to let us know in the comments how you get on.

Emily x

p.s. have you checked out our recent blog post all about repurposing content?

GET STARTED WITH GOOGLE ANALYTICS…

This weeks video tutorial has been created for all of you who have yet to log into your Google Analytics accounts!!! We have spoken to so many business owners recently who simply just don’t check their stats because they are worried that they won’t understand the insights. With this in mind we have created a Google analytics tutorial for beginners that just highlights some of the key metrics to get you started. Trust us, once you start playing around with all of the data you’ll become addicted just like us!

To find out more about using Google Analytics to help grow your website traffic click and watch our video above. And if you haven’t yet done so why don’t you subscribe to our Yellow Tuxedo YouTube channel to stay up to date with all of our latest video training.

As always if you have any questions do be sure to chat to a member of our team, we’re always happy to talk things through with you!

Have a tip top day and if you haven’t yet installed the app on your phone then go and do it RIGHT NOW!

Emily x

HOW TO USE THE GOOGLE MY BUSINESS APP…

We recently wrote a blog post on our top tips for your Google My Business listing which was released just before the world went into lockdown. Swiftly after this the powers that be at Google decided that due to a number of factors it would be temporarily pulling some of the Google My Business features including Google reviews and updates.

Luckily it seems that we might be coming out the other end of this now and we were pleased to see yesterday that we had lots of new reviews that were approved and sitting on our account. With this in mind we thought what better time to show you guys how to use the Google My Business App!

START TREATING GMB LIKE YOU WOULD YOUR SOCIAL MEDIA PLATFORMS…

 We spend so much time using FB and Instagram apps on our phones but rarely do we find ourselves updating our Google My Business page. With the ability to update images, video content, new posts, offers and events its never been easier to connect with your audience. And why Google My Business? Its optimised and therefore actually going to benefit your SEO. Spend time getting your content working for you and actually ranking on the SERPS!! The Google My Business app makes this so simple to do and quickly…

To find out more about how to use the Google My Business app click and watch our video. And if you haven’t yet done so why don’t you subscribe to our Yellow Tuxedo YouTube channel to stay up to date with all of our latest video training.

As always if you have any questions do be sure to chat to a member of our team, we’re always happy to talk things through with you!

Have a tip top day and if you haven’t yet installed the app on your phone then go and do it RIGHT NOW!

Emily x

How to autotweet from Instagram to Twitter using IFTTT...

 Following our successful time saving hack using IFTTT [ If this then that] to share from Instagram to Pinterest we thought that we would show you another one today that shows you how to set up a rule to autoshare from Instagram to Twitter.

Now yes, we know you can switch the share button over on Instagram when you are posting manually but for lots of us busy people we use 3rd party apps like Tailwind to schedule our posts that don't allow this as a function. Its pretty frustrating.

Also, when you share directly from Instagram to Twitter you only really share the link to your instagam post. By using the IFTTT app it will allow you to share your images natively to twitter which in turn will MASSIVELY help with your engagement.

Todays video shows you the exact steps to take to use IFTTT to autotweet from Instagram to Twitter. Its short and sweet this week but will save you bucket loads of time once youve set it up!

So without further ado here is the link to our tutorial. We do hope you find it useful.

And of course do be sure to subscribe to our YouTube channel to stay up to date with all of our weekly tips and advice on making sure that your business stands out from the crowd with an amazing online presence.

Have a tip top day...

Emily x

USING ZOOM FOR PODCASTING..

As you’ll pretty much have gathered by now if you’ve been following us for a while, here at Yellow Tuxedo we are HUGE advocates of creating macro content that will massively help you with your marketing efforts. Podcasting is a growing trend and especially during this lockdown period its been so encouraging to see more and more small businesses utilising audio as a bonafide way of marketing their business and connecting with a wider audience.

In todays video, brought to you by Alan, we want to show you a simple way of getting started by using Zoom for podcasting. Its a simple approach that means that even if you don’t have all of the fancy recording equipment at this stage you can certainly start to make waves by getting your voice out there.

WHY USE ZOOM TO RECORD YOUR PODCAST?

First and foremost, Zoom is a free piece of software that you can use to record for meetings of under 3 people. This means its perfect for a 1:1 interview if you are looking to bring in guests for your podcast episode.

Zoom is also a go to piece of software when it comes to its above average audio quality. It gives you the ability to play with your audio settings and customise it to your exact specifications.

REPURPOSING YOUR CONTENT FOR VIDEO

We have written this before in our previous blog on “how to record a video and a podcast at the same time”  

but the benefit of recording your podcast in this way is that you can film your video content at exactly the same time, therefore creating a video perfect for YouTube as well as an audio file to upload onto your podcasting platform. Its great practice to be able to repurpose your content to sit on different platforms.

THE TECHNICAL DETAILS OF HOW TO RECORD A PODCAST ON ZOOM…

In todays video below Alan will walk you through the exact steps you need to take to get the best out of your podcast recording. Alan explains in realtime which settings you need on your audio, video and recording tabs to ensure you achieve the best possible quality and can get your files onto your computer to edit.

We’d love to know what you think of his tutorial so be sure to leave us a comment.

Are you looking to start a podcast or perhaps you’ve already started…What would your ideal podcast topic be about? Let us know so we can come and have a listen!

As always if you have any questions do be sure to chat to a member of our team, we’re always happy to talk things through with you.

Emily x

HOW TO MAKE A PLAYLIST ON YOUTUBE…

This week its over to Alan again with part two of our training all about YouTube playlists. Part two is all about the technical side of EXACTLY how to make a playlist on YouTube. YouTube channel homepage. is a great place to direct people to more of your fabulous content and to encourage more watch time.

Playlists are also a really super easy way of creating private content for your viewers to consume. Perhaps you have a paif  5 part training series that you want to deliver or content specifically for a membership. Creating a playlist allows you to share your content in a particular order with your audience by literally sharing one link.

Now really is the time to ensure that your YouTube game is on point. Tidy up your home page, tell people what you’re about, upload eye catching artwork. Encourage people to engage with your videos!

As always we want to make sure we are creating content that you guys want and need so please do let us know if there is anything you could do with some pointers on with regards to digital visibility!

If you have any questions or would like some more support with your business do be sure to chat to a member of our team, we’re always happy to talk things through with you. For now, please do enjoy Alan’s video below!

Emily x

HOW TO SHOW PLAYLISTS ON YOUR YOUTUBE CHANNEL HOMEPAGE…

We’ve had several conversations with lots of you over the last few weeks about our old favourite…YouTube! Its no secret how much we adore it as a platform for a multitude of reasons!! A common question that has come up in these conversations has been about YouTube playlists, how to create them and how to make them look beautiful and neat on your YouTube channel homepage.

Its been so great to see so many businesses starting to realise the power of video content for their businesses during this challenging time and we’ve been happy to watch some really clever and engaging tutorials, vlogs and montages created by all of you.

With this in mind we want to help you to make sure that you are using Youtube to its full potential, starting this week with tidying up your video content and displaying your playlists on your YouTube channel homepage to encourage more watch time of your content!

This is the first of two parts all about playlists. This weeks video focuses on how to display them and next week we’ll be diving into how to create them and to make them shiny and wonderful for various purposes.

As always we want to make sure we are creating content that you guys want and need so please do let us know if there is anything you could do with some pointers on with regards to digital visibility!

If you have any questions or would like some more support with your business do be sure to chat to a member of our team, we’re always happy to talk things through with you.

Emily x

OUR FAVOURITE PRODUCTIVITY APPS TO USE ON YOUR SMARTPHONE DURING LOCKDOWN…

The current Covid-19 lockdown has thrown a major spanner in the works for literally thousands of small business owners who are now forced to try and work from home. Today we’re going to run through 7 productivity apps on your smartphone that will really help you stay on track for business as usual during these challenging times.

For the most part these are all things that you would probably already have on your phone however might not be using to their full potential.

For those of you who have followed us for a while you’ll know that we are MAJOR Apple fans so we do reference the Iphone features within todays video however for the most part these can be applied to Android too.

1] SHARED CALENDARS

Although we absolutely LOVE timeblocking in its most formal sense we are also realists right now and sometimes timeblocking for every single second of the day is just not practical when you have small people and other distractions within your homeworking space. If thats for you then we totally recommend checking out Monday.com for their guide on how to timeblock efficiently. 

However if you’re like us a more practical approach is to use shared calendars to colour code those key things in your diary that are static and can’t be changed so that you can easily see where your biggest gaps are in your day and where you can be more active. Google Calendar also integrates really well with Apple Calendars so all of our Appointments get booked in seamlessly across our devices.

2] NOTES

Use the notes feature on your phone. Again, if you’re using Apple this is great for seamlessly getting your information across all of your devices. We create notes for everything from formulating captions for social media and creating hashtag bundles to be used on Instagram to brain storming content ideas. We also create checklists that both of us can contribute to on a daily basis.

3] VOICE NOTES

We love a good voice note and think that they are majorly unappreciated when it comes to your business and productivity. If you’re busy in the kitchen or have your hands full with the kids, sometimes creating a voice memo is a much quicker way of getting your thoughts down.

We especially love using voice notes for when it comes to creating blog content. When faced with an empty page in front of you it can sometimes be quite daunting. Sometimes is much easier to speak into our phones when the mood takes us and transcribe later.

4] SHARED PHOTO STREAMS

Once again Apple makes life so simple when it comes to creating shared photo albums on our phones. A great job to start whilst on lockdown is to start building a catalogue of images on your phone to use for varying purposes for your business. We have Yellow Tuxedo inspiration albums, examples of our work, screenshots of comments, us out and about at events, working with clients etc. It just makes life so much easier than scrolling through years and years of photographs that we havent put into any kind of order!

5] THE CANVA APP

Like lots of people we absolutely love Canva and its an essential part of the content creation process for our business. We literally use it every single day. We actually pay for the pro version of Canva because we love using it across our team and for the ability to lock in our brand sheet as well as saving our templates. Although I actually prefer to create our imagery using the desktop version for ease, the fact that it works seamlessly with the Canva app means that once I have finished on my computer I can literally pick my phone up and continue working on a project as well as being able to save directly to my phones camera roll with little effort at all.

6] TAILWIND APP

Tailwind has literally been a game changer for our business when it comes to productivity. We’ve played with lots of other scheduling software however we have found Tailwind to be ridiculously simple to use. Each week we sit and schedule the week ahead using both the inbuilt hashtag generator to help. We absolutely love the automated posting schedule it creates for us based on our users activity.

Just like Canva I love how I can start on my desktop and can literally pick up my phone and continue with the task in hand.

7] THE GOOGLE MY BUSINESS APP

Although not strictly speaking a productivity app it really is a great feature for our phones that helps us to stay more visible on Google, especially when we are a business that specialises in online presence! We all have the likes of Facebook and Instagram on our phones so why would you not use Google My Business in the same way? You can update your images, your videos, you can share posts and offers etc right from your smartphone without even needing to pick up your laptop. And the benefit of this? This is actual optimised content you are creating which will massively help your local SEO.

We do hope you’ve found this useful, we would absolutely love to know what your favourite app on your phone right now is. What is the one app you click on every day without fail?! Let us know in the comments….

As always if you have any questions do be sure to chat to a member of our team, we’re always happy to talk things through with you.

Emily x

Yellow Tuxedo

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