Emily & I are big on ‘human connections in a Digital world’ and part of connecting with others in this environment is sharing a bit more about yourself and understanding how much is too much to share on social media!
Some people talk about being vulnerable and others talk about personal brand.
Both, are obviously spot on, but for us it’s a sliding scale of what you’re happy to share and what you do and don’t want to talk about and we encourage everyone to budge that slider along at least one notch when they next create some epic content…
For instance..
At one end of the scale is just sharing your name and the other end is Katie Price aka Jordan who likes to share everything, as Oliver Cromwell said, warts ’n’ all. That's Katie's style.
We, for instance will share our personal life [or just 'life' as we like to say] and we’ll share our kids and chickens, what we get up to and lots more, but we don’t talk about our finances for example. We just don’t want to.
It’s not about being inauthentic, it’s about being happy and comfortable with what you do want to share!
It’s good to be reminded here, that the more you share, the more engagement you’ll probably get and more opportunities for you and your business! I refer you back to Katie Price right now, she made a business out of being her.
What I’m encouraging you to do today, in amongst the confidence, imposter syndrome and other challenges we all face every day is to just budge that slider along one notch. Go on, you can do it.
If you share your name, well, today could be the day to share your face?
If you’re happy sharing your face, what about one of your hobbies next?
If you share your hobbies, is it time to share what you got up to at the weekend?
If you’re happy with that, then perhaps bring your kids or other members of your family into your content. Why not your grandparents or parents? Everyone does love a good parent post…
Trust me, people will find it interesting, engaging and possibly fun.. It will be way more interesting than sharing out what we all have for sale right now, that’s for certain!
If you do this, people can really start to get to know you. After all, if they trust you or your business brand, then they’re way more likely to move on further through your ecosystem towards being brand advocates and possibly clients..
Of course, next level stuff is to make that personal information link with what you have for sale!
Well, there is no thing as too much really. It's all about what you're happy with. But, go on, today, share a bit more..
If you've enjoyed this and found it informative, then you may like our other blog all about being social on social media and how to do that properly... 'How to be more social on social media'.
Thank you so much for reading and have fun always..
Social media is a beast. As business owners we end up posting out on social media to a relentless rhythm. Trying to pacify the needs of our clients, audience, followers, our business and our own personal needs and wants.
It’s hard work.. Lets not beat around the bush here..
Not only that, we want to master one platform, but increase our chances by being on as many platforms as possible! This is the challenge we face daily.
There is a lot to do.
This is why, if you widen your overall marketing strategy, your social media strategy can become so much simpler for you.
In this instance, we’re talking about putting on a business event.
Well, obviously you know what an event is. But, let’s just define what we’re talking about.
We’re talking about any type of event that you can put on within your business that gives you an opportunity to meet new people, talk to them and have something to talk about online.
Here’s a couple of suggestions…
They’re huge! Here are just a few of them… We’ll then talk about content.
As you can see there are a lot of benefits to putting on an event for your business. If you’re now thinking this is beyond your skill set, then here’s a really simple approach.
There you go.. You’ve just hosted your first business event in the simplest way possible… You also ticked 9 off of the list above
We started by hosting our own ‘Coffee Mornings’, which were online ZOOM networking events for 10 people, we still run them once a month to this day! But after a while and spending some time automating the Coffee Mornings, we wanted to put on something a bit bigger..
So, Emily, my wife and business partner here at www.YellowTuxedo.co.uk put on an event called The Digital Circus LIVE [www.TheDigitalCircus.LIVE]
The Digital Circus LIVE, is a one day virtual event using a platform called Hopin, where we celebrate digital visibility, business growth and opportunity..
It’s all about showing businesses how to grow online and benefit from the opportunities that are available to you when you do this, as they are huge.
The event has..
As you can see, putting on an event like this already ticks a lot of boxes for a business.
As I said, I wasn’t going to deep dive every benefit to putting on a event like this, but do want to explore the social media aspect of it.
Lets start with a fact..
As a business at no point do we aim to ‘beat’ the algorithm, but we do recognise that a lot of these social platforms work in certain ways and reward certain activities, ie They want you to be social and to chat.
What content do we start to create for this type of event?
Macro content and social content is created. Macro content is chunkier content, that can be SEO keyword optimised and will eventually become evergreen content. Usually it is a video, blog & podcast and it fits into your online ecosystem perfectly.
Social content is exactly what you believe to be social content. However, if you put on an event and create macro content, your social content becomes a heck of a lot simpler, because it gives you everything you need for your socials.
Macro content ideas…
Meet the speaker videos
Event breakdown videos
Platform explanation videos [How to’s]
Blogs explaining the event
Blogs with sign up and event information.
Blogs asking people to join your mailing list.
Podcast episode with each speakers
Podcast episodes with guests
Record a live podcast at the event
And perhaps even some LIVE streams.
Social Media Content Ideas
A reason to be social with your followers
All of the above would then create its own social content to launch it. It would give you images, short form video and way more to share out until your hearts content and your event is a success.
Not only that. It makes ‘selling’ feel less icky, if you feel icky selling that is! You should never ever feel icky selling, that’s for sure. But, some do.
- What we are doing at all times here, is sharing our adventure and being social on social media whilst continuously building our own online ecosystem that we want to work hard for us as it builds and grows.
- When you think you’ve posted out enough, you haven’t. Keep posting, keep sharing, keep creating content.. Yes, it takes time, but the rewards and benefits are there..
- There are over 7 billion people in the world.. You’re only looking for an extremely small percentage of these to become your audience.
Thank you so much for reading and I hope you enjoyed it.
I’d love to know if you got any particular take away from it and if you fancied sharing that with us, then you can on on any platform with @YellowTuxedo or feel free to drop me an email on [email protected] Thanks again.
And….
We’d also love to invite you to subscribe to our regular newsletter, The Yellow Tuxedo Times, where we share digital visibility & online ecosystem hints, tips and news from our community. Oh and we’ll be letting everyone know about The Digital Circus LIVE next year, which is 28th March 2023.
????Here’s the link- https://www.yellowtuxedo.co.uk/stay-in-touch/
Thank you for reading today and have fun always.
Alan ????????????
Last Thursday, 26th May 2022, we headed down to the Lighthouse Theatre in Poole for the YATM Creator Day 2022. YATM is You Are The Media, the community created by Mark Masters.
We had been asked by Mark to deliver a talk on 'being found orgaincally' and we'd been asked to share some hints and tips to get people going as they worked together to create an piece of content to share out and support each other whilst doing it.
To bring our talk to life even more, we strapped a yellow door to the car and headed down.
What did a door have to do with building online ecosystems and being found organically! Well, it's simple.
We're huge fans and believers in that if you're already creating content to put on the internet, which 99.9% of businesses are in some shape or form, then that content should be working harder for you.
If you create nice quality content and keyword optimise it, then that content appears on Google for those keywords and the more you post up for each keyword the more likely you are to appear at the top of Google.
Well, each of these keyword optimised pieces of content, then become virtual doors to you and your website..
Think of a supermarket, like Tesco having it's main shop, then having as many virtual doors as it can create, spread around the area allowing people to get straight to the shop! Well, that's what your keyword opimised content, virtual doors can be doing for you and your website..
So, we used our door, which was representing a virtual door as a whiteboard to work through a real world example..
If you created a blog, video & podcast every week for 8 years, just like Mark at You Are The Media has, well then you'd have 1248 virtual doors to you and your website. This doesn't even include all of the other sites and platforms you could be sharing optimised content onto...
Well, what are you waiting for? Get optimising your content...
Oh and we had an epic day at Mark's event down in Poole. A huge thank you to him and everyone else we saw for making it just the most awesome of days. Highly recommended by us.. Defo check it out.
Have fun always and thanks for reading.
P.S. Pictures courtesy of Zelda de Hollander
What did we learn about digital ecosystems and online visibility by putting up a tent!?
Way, way back in a pre-covid world, we owned a business called Baylily Bell Tents where we would erect bell tents for people to sleep in at weddings and events and I was the head of erections for the business...
Ou main marketing channels in the early days, were word of mouth, wedding fairs, social media and Facebook groups along with pretty much everyone else in the wedding industry.
However, this wasn’t moving fast enough and far enough for us..
Around the same time, we decided that we wanted our small Hampshire business to be a national brand. So, we started going through the motions to franchise the business across the UK. We knew we could help this along by growing our marketing to a national level, way before we actually took any franchisees onboard.
After much planning, we decided to embrace an SEO optimised content driven approach to grow our business. We wanted to grow our online visibility and build a digital ecosystem, rather then some specific outbound marketing actions.
We started this by making public, a video that we were actually saving for our franchisees. We made it public because we were seeing lots and lots or people, probably hundreds discussing and asking how to put bell tents up! At the time, there was no video showing people how to do this properly on YouTube.
So, we optimised our video and made it public…
And it grew.. It got watched, shared, referenced in groups and forums and way way more… Putting up your bell tent how we showed you even got referred to as 'doing it the baylily way..'
We wanted to share with you some of the main learnings from publishing this video, here’s they are.
This video, which has now had well over 100k views, still takes traffic to our website regularly as part of our online visibility and digital ecosystem and as you can see above, it really didn’t take very long to create.
We created a video within 2hours, that answers the questions our audience / followers / community were already asking. We then optimised it so it would appear in the rankings….
Come on, you can do this. And, if you can’t, get in touch and we’ll show you how…
Have fun always and thanks..
PS. If you fancy following our Yellow Tuxedo YouTube channel which is stuff fulled of helpful How Tos, you can by following this link - Yellow Tuxedo YouTube Channel
After the success of our first event in May 2021 and our second event in April 2022, The Digital Circus LIVE is back for 2023 on March 28th!
A one day spectacular online learning event that should not be missed. The day is going to be filled with expert speakers, interactive workshops, networking and so much more and all from the comfort of your own computer screen.
Further information about the event, who will be speaking at The Digital Circus LIVE 2023 and how to benefit from our early bird tickets will be launched within the next couple of weeks so be sure to sign up below to be the first to know and too make sure you secure your spot within our virtual Big Top.
Bookmark our The Digital Circus LIVE page as well as this will be a central hub for updates about the event between now and the the event on March 28th 2023.
PS... If you fancy being a main stage keynote speaker or workshop host, then just leave your details here - https://forms.gle/6NmWoo2eR25QgkuD6
We are super excited to be joining forces with Jodie Newman from The Business Allotment to bring you something extremely blimmin exciting..
- Launching at 12 Noon on Monday 22nd November -
Virtual Assistants save their clients time. Social VAs grow their clients’ businesses. How? By becoming a social storyteller and helping their clients grow their social audience and create more business for them.
~
The Social VA programme has been designed specifically for Virtual Assistants who manage or would like to manage content on behalf of their clients. The sessions give virtual assistants a toolkit of ideas, strategies, practical approaches and templates to help them be social. The learning can be applied straight back into the virtual assistants business, as well as become part of a genuinely effective social content service for their clients.
To be one of the first Virtual Assistants to find out about this exciting programme at launch and to take advantage of the early bird discount that will be on offer, just complete this form..
Yellow Tuxedo, well you're on our website. We're Emily and Alan Braithwaite and we're Digital Visibility Specialists. You can find out more, right here:
Jodie Newman from The Business Allotment.
The Business Allotment is a place where businesses grow through ideas, strategy and support.
Please Note: By joining this list you'll also be added to The Business Allotment and Yellow Tuxedo email lists. Don't worry though, we really don't spam and only send out information chocked full of stuff to help you grow your brands and businesses.
Episode 6 was recorded and published in the summer of 2021... Below are the show notes from the episode and the episode to watch or listen to. Enjoy...
We thought we’d have a chat about being a Dad this week… Ricky’s going to become a dad soon and Matt & Alan have a few between them, so a chat about parenthood and what it is like to be a Dad made total sense..
This is The 3 Men and Podcast, Podcast, one of the top podcasts to listen to in 2021, it literally is one of the best podcasts EVER...
In each episode of The 3 Men And Podcast, one of us takes the hosts chairs and ambushes the other two with a topic that usually they have no idea about.. In episode 6 it’s ‘What is it like to be a Dad?’ and the 3 men share some of their answers with you as the conversation makes its usual twists and turns as they try to stay on topic and finish the season with an epic quiz that once was shared on BBC Radio 1…
In this episode… The season finale…
Or listen to it on your favourite podcast platform via this link
As always, thank you so much for reading, watching and listening and have fun always.
When they’re not recording The 3 Men and Podcast, they are all extremely serious business owners who regularly make dreams come true for all of their clients…
You can find them all right here..
https://www.instagram.com/saleschange/
https://www.instagram.com/rickylockemagic/
https://www.yellowtuxedo.co.uk
https://www.instagram.com/yellowtuxedo/
http://www.youtube.com/c/YellowTuxedo
Episode 5 was recorded and published in the summer of 2021... Below are the show notes from the episode and the episode to watch or listen to. Enjoy...
What were your favourite toys? In hindsight what were our favourites toys. My favourite toys..
This is The 3 Men and Podcast, Podcast, one of the top podcasts to listen to in 2021, it literally is one of the best podcasts EVER...
In each episode of The 3 Men And Podcast, one of us takes the hosts chairs and ambushes the other two with a topic that usually they have no idea about..
In episode 5 it’s ‘My favourite toys…’ and the 3 men share some of their answers with you as the conversation makes its usual twists and turns as they try to stay on topic.. What were your favourite toys? Did you collect them? Do you still have a collection? We’d love to know..
In this episode… Who knows!! It’s a proper twisty turny one that has some of this…
Or listen to it on your favourite podcast platform via this link
As always, thank you so much for reading, watching and listening and have fun always.
When they’re not recording The 3 Men and Podcast, they are all extremely serious business owners who regularly make dreams come true for all of their clients…
You can find them all right here..
https://www.instagram.com/saleschange/
https://www.instagram.com/rickylockemagic/
https://www.yellowtuxedo.co.uk
https://www.instagram.com/yellowtuxedo/
http://www.youtube.com/c/YellowTuxedo
Episode 4 was recorded and published in the summer of 2021... Below are the show notes from the episode and the episode to watch or listen to. Enjoy...
At some point we’ve either all been asked or we’ve had a think about what we want to be when when we grow up.
Some of us are even still wondering now what we want to be when we grow up, even though we’re in our 40s.. But, what did you want to be when you grew up?
This is The 3 Men and Podcast, Podcast, one of the most amazing podcasts to listen to in 2021, it literally is one of the best podcasts EVER... In each episode of The 3 Men And Podcast, one of us takes the hosts chairs and ambushes the other two with a topic that usually they have no idea about.. In episode 4 it’s ‘What did you want to be when you grew up?’ and the 3 men share some of their answers with you as the conversation makes its usual twists and turns as they try to stay on topic..
What do you want to do when you grow up? Are you doing it? Have you even decided yet? We’d love to know.. So please do get in touch and tell us…
In this episode… A blimmin lot happens…
Or listen to it on your favourite podcast platform via this link
As always, thank you so much for reading, watching and listening and have fun always.
When they’re not recording The 3 Men and Podcast, they are all extremely serious business owners who regularly make dreams come true for all of their clients…
You can find them all right here..
https://www.instagram.com/saleschange/
https://www.instagram.com/rickylockemagic/
https://www.yellowtuxedo.co.uk
https://www.instagram.com/yellowtuxedo/
http://www.youtube.com/c/YellowTuxedo
Episode 3 was recorded and published in the summer of 2021... Below are the show notes from the episode and the episode to watch or listen to. Enjoy...
What does fitness mean to you? Does it mean running a marathon or does it mean keeping active. What’s it’s relationship with your body weight? Does it even have one?
This is The 3 Men and Podcast, one of the most amazing podcasts to listen to in 2021, it literally is one of the best podcasts EVER... In each episode of The 3 Men And Podcast, one of us takes the hosts chairs and ambushes the other two with a topic that usually they have no idea about..
In episode 3 it’s ‘Thoughts on Fitness’ and the 3 men share some of their thoughts on fitness with you..
We’d love to know if you have any thoughts on fitness? What does it mean to you?
Did you have any takeaways from this episode? Please do share with us…
In this episode…
You can watch episode 3 right here.
Or listen to it on your favourite podcast platform via this link
As always, thank you so much for reading, watching and listening and have fun always.
When they’re not recording The 3 Men and Podcast, they are all extremely serious business owners who regularly make dreams come true for all of their clients…
You can find them all right here..
https://www.instagram.com/saleschange/
https://www.instagram.com/rickylockemagic/
https://www.yellowtuxedo.co.uk