DO YOU EVER DO A FACEBOOK LIVE OR YOUTUBE LIVE?

HAVE YOU EVER WONDERED HOW YOU COULD REPURPOSE THAT CONTENT?

If you’ve never done a Facebook Live, then you should. However, it’s not about your doing one for your confidence, or wanting to engage with your audience or just trying to beat the latest algorithm changes. Although, all of those reasons do count! 

It’s because that one piece of content, known as ‘macro content’, will give you a plethora of other content to share around all over your platforms.

With our The Outside Bride wedding blog business, we did exactly that.

WHAT USUALLY HAPPENS WHEN YOU DO A FACEBOOK LIVE..

When you do your Live, what usually happens is that you’ll get some of your followers watching, it may get shared out and hopefully you’re get lots of interaction with it. All of that is amazing, but what happens with it after that? Well, after about 24hrs, it just sits under the videos section of your group or page, waiting for someone to find it.

WE WANTED TO SHARE WITH YOU WHAT WE DID WITH OUR FACEBOOK LIVE.

Every Wednesday at 8pm we would go LIVE with Ask an Expert for our The Outside Bride Facebook group members. We’d answer lots of their questions and share our outdoor wedding and events expertise and experiences with them. This LIVE always lasted about 30 minutes and we’d finish around 830pm.

It’s what we did within the next hour that was really important. 

WITHIN 1 HOUR, WE DID THE FOLLOWING WITH THAT ONE FACEBOOK LIVE..

• Downloaded from Facebook
• Created relevant artwork.
• Uploaded to YouTube
• Wrote a blog with the YouTube video embedded.
• Extracted the audio and published it to a Podcast.
• Scheduled numerous posts for the following day, to share it all out again across multiple platforms including Facebook, Twitter, LinkedIn and of course Instagram, with them all driving the traffic to our eco system and ultimately our website.

A couple of notes here are that all of the content was fully keyword optimised, otherwise that content is doing nothing for you. Well it does less than your original Live did.

The podcast stream was then published and shared out across multiple podcast platforms including iTunes, Spotify and more.

Of course, we’d also now publish it to IGTV as well.

So, the next time you do a Facebook LIVE, ask yourself are you letting it disappear into the ether or are you making it truly work for you, by spreading it around the web as optimised evergreen content to be found by your potential clients?

We’d love for you to let us know what you’d do your LIVEs on in the comments below!

If you do want to start repurposing your content, then our free training  is for you..

Head over to the link below to sign up and get started as there’s no time like the presence to start.

Click here for our free Digital Skills Training Course 

Thank you and fun always.

Alan xx

PS.. If you’d like to know more about us, then just click right here.