This post isn’t just about one of our other businesses Baylily Bell Tents, it’s really all about how we ended up on ITVs This Morning with our 7m bell tent and I got to meet Rylan [picture below]. There are great PR examples everywhere and we wanted to share this one specifically with you.
You see, we’ve always been about building our legacy, not just our own personal legacy, but also that of our businesses! None of our businesses have been designed to be short term, money making flash in the pan businesses. They’ve all been built to be here for a long time, with us tweaking and adjusting them to stay ahead or at least with the flow and that’s why we’ve concentrated on growing our online presence for all of them!
When we started Baylily Bell Tents, we decided to not spend money on ads [although we did explore using them a little bit], but to spend time building our online presence to bring the traffic to our website from all corners of the web, as that’s what needs to be done as our ‘ideal client’ doesn’t just live on one social media platform!
We started to share out content far and wide, always making sure it was 100% optimised. We had text, picture, video and voice content everywhere.
Then, the traffic started to visit our site and the busines grew and grew and grew..
Now, this is where it gets exciting. This is the grey area in amongst the black and white. This is where all of the effort into a huge online presence pays off. Basically, you never know who is Googling you, but as you’ll be at the top of Google for your optimised content, when they do, they’ll be looking at your site. This is why we’ve had celebrity clients book us, we’ve been on This Morning multiple times and we’re regulars contributors to the BBC to answer questions on weddings..
More importantly though, I did get to meet Rylan on one of the occasions.. Which was a proper fan boy moment for me.
Legacy is so important and growing your online presence is a must when building your legacy. Who knows who’ll then be Googling you.
We’d love you to share some fab PR examples of your own or if you fancy getting your business onto This Morning, then do leave a comment below..
If you do want to start building your businesses legacy, then our free training is for you..
Head over to the link below to sign up and get started as you never know who’s Googling what you do.
Click here for our free Digital Skills Training Course
Thank you and fun always.
Alan xx
PS.. If you’d like to know more about us, then just click right here.
