Todays blog is all about why you should create a blog!
First, a couple of questions!
Blogging works like this. People type search terms into Google. These search terms are keywords and all will have a search volume anywhere from ‘1’ to infinity…
On your websites main pages, you’ll hopefully have it optimised for the main keywords you want to track for. What you blog does is allow you to rank for other search terms. Think about the question your business is answering for your clients!
But don’t stop there. What about ranking for other search terms and connecting with your clients on a personal level! Perhaps blog about your hobbies.
And don’t even stop there. What about blogging about trending news or seasonal events! The seasonal events could also then be re-shared regularly.
It’s also a great way for potential clients to continue their journey into knowing, likening and trusting you before they even get to you..
The options are limitless and blogging should 100% be apart of your digital marketing strategy.
Remember, your website is your shop and blogging is a great way of enticing traffic into your shop!
Tomorrow , we’re on part 4 and that’s all about Your Social Presence…
Please do say hi below in the comments, so that we know that you’re following and do send over any questions you may have. We’d also love it if you wanted to share this blog post out with anyone who may be interested..
Have fun always and thanks for reading.
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