The second theme we look at with you is 'Your Website'

Usually, your website, is where we cover how to tweak for  SEO, making sure your keywords are all optimised and lots more general website optimisation, but today it’s about how important it is to your business. I do appreciate that this may sound silly!

Think about it like this, if you owned a shop, everything you do would be to get people to your shop. So, therefore everything you do should be about channeling your leads to your website. From hosting blogs and sharing them out, to your Instagram bio link to just directing people to a page you’ve lovingly created, it’s your shop window, so get people to it, so that they can actually see what you do and how amazing you are.

You don’t want to be solely dependant on social media as an outlet as what if any of them crash tomorrow, like they have recently! However, using multiple platforms to channel to your website is where it’s at. Share quality content out on the platforms to funnel them to your website, where you can then dazzle them with shiny sparkling website, with well placed and relevant calls to action..

However, whilst we’re here, here’s some quick tips on optimising your website…

1. Don’t forget to submit your site map to Google.
2. Make sure you reduce any picture sizes and add alt text to them.
3. Try and only have one keyword per page. Yes, multiple can work, but one is best.
4. Make sure you fill out the MetaData, making clear, relevant & enticing.
5. Monitor where your traffic is coming from.

Tomorrow for part 3 we’ll be covering ‘Your Blog’. Who does blog here already? DO let us know in the comments below and share what’s worked for you…

Please do say hi below in the comments, so that we know that you’re following and do send over any questions you may have. We’d also love it if you wanted to share this blog post out with anyone who may be interested..

Have fun always and thanks for reading.

Alan

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