SubscribeGet Started
yellowtuxedo.co.uk

HOW TO CREATE ENGAGING INSTAGRAM STORIES …

This week over on our social media platforms we’ve been talking all about the importance of creating and nurturing an authentic, engaged audience. For lots of us we spend so much time creating stunning visual content that actually forget that social media is a two way street. We need to  remember to talk to our audience!! And there is no better way to do that on Instagram stories. In this weeks Yellow Tuxedo “How to” video we’re going to show you how to create engaging instagram stories that are designed to promote sharing and meaningful conversations..

SO WHAT ARE OUR TOP TIPS FOR INSTAGRAM STORIES?

Obviously the video goes into lots of depth about how we can create amazing insta stories however to get you started here are a few of our top tips…

1. Be consistent. It doesnt matter whatever anyone says about the algorithm, and what you “should” do, if you’re always chasing the latest update you’ll end up fatigued. Concentrate on being consistent and regular when talking to your audience.

2. Play around with all of the varying types of story styles available, live, normal, boomerang etc and review which ones work best with your viewers.

3. Keep your videos short. Leave longer videos for IGTV to help with audience retention.

4. Use all of the sticker functions!!! For any standard story be sure to include, a hashtag sticker, location, mentions, and an image or gif.

5. Don’t be afraid to use the questions, polls, quizes and slider stickers to promote genuine conversation that will help you to shape future content for your channel.

Be sure to click and watch our video above to see exactly how uses the tools to create engagement. And if you haven’t yet done so why don’t you subscribe to our Yellow Tuxedo YouTube channel to stay up to date with all of our latest video training.

As always if you have any questions do be sure to chat to a member of our team, we’re always happy to talk things through with you

Have a tip top day and be sure to let us know in the comments how you get on.

Emily x

p.s. have you checked out our recent blog post all about repurposing content?

HOW TO WRITE AN AMAZING BLOG POST…

Do you know how to write an amazing blog post? We’re told all of the time that in order to be visible we should be blogging for our businesses, but what does it actually mean to optimise your content? Its a phrase that is banded around lots when it comes to SEO but chances are, if you are working on your own content, you might be a little confused.

Thats why we have launched our latest video over on our YouTube Channel which is all about exactly how to write an amazing blog post. Emily takes you step by step through all of the things you need to know when writing an optimised blog to make sure that your audience actually gets to have eyes on your content and to help elevate you up the Google rankings.

One of the key points we explore is making sure that you do your Keyword research well before you even put pen to paper. Yes its true that you should definitely write content thats relevant to your business and interests however unless you put the research in to the right keywords to use within the body of your text your efforts could well be wasted. We’ve created another blog post all about Google keyword planner and how to get started finding relevant keywords to your niche. Do be sure to check it out if you need help!

Heres the link to our tutorial on how to create and amazing blog post. And of course do be sure to subscribe to our YouTube channel to stay up to date with all of our weekly tips and advice on making sure that your business stands out from the crowd with an amazing online presence.

Have a tip top day…

Emily x

DIGITAL PR – 05 – YOUR LEGACY & PR

Digital PR | Our last theme is all about Your Legacy & PR.

Legacy – this is the long game. Our strategy is all about spreading you and your brand so far and wide across the online stratosphere, that it will be there for years to come, just continually growing and evolving and bringing you traffic. Remember, a Facebook post is gone pretty much within 24hrs, there are much better ways to get your business out there and growing. To the extent, that if you went on holiday for the week or slowed down, it will still be bringing traffic to your website.

Conventional PR is great, but what can you do for your own PR?

PR [Part 1] Part 1 is all about looking for opportunities both locally and nationally and both big and small. These are opportunities to get your brand out there and then benefit from the corresponding content. This can be anything from working with a local charity, to sponsoring a team, too visiting a trade show. The opportunities are truly endless. So find them, enjoy them and share the content out about them.

PR [Part 2] Part 2 is about what can find you! There are huge benefits to a maximised online presence. Who’s currently looking for what you do, do you know? Who knows! Part 2 is about that, it’s about putting all of our themes together, getting to the top of Google and seeing what [not just clients] comes your way.. After all, as you establish yourself as an authority in your industry, people will want to be involved with you.

~

This short video is to help bring Your Brand to life.

OUR FOURTH THEME IS – YOUR SOCIAL PRESENCE.

Now this one is a biggie. It includes all of the social media & social search engine platforms, basically the social network. However, we’re not about to mention what the latest algorithm is doing, as it would make sense to try and ignore that as much as possible or even which one your ideal client hangs out on! We want to use all of them…

We want to talk about sharing quality content that you can share / use across multiple platforms that can be re-shared and re-purposed time and time again.

Who knows the phrase ‘Macro Content’? Well, let me give you an example.

Imagine you’re a mechanic! You create a blog around checking your vehicle over for the winter! We’d suggest pushing out content on your social platforms announcing the imminent arrival of your blog and once it’s LIVE. Then re-sharing after its Live, so everyone knows it’s there.

But don’t stop there! You could also create a video [YouTube] about that blog showing people how to check, you could strip the audio out for a podcast and share that out, whilst also making sure that any images go to Pinterest! The video could then be embedded into your blog and also put on IGTV and then linked to through all of the social platforms. You then also have the content of sharing about all of your shiny channels!

This example goes on and on and on and works for pretty much every industry… 

This is exactly what we show you how to do at Yellow Tuxedo.

One final thing, don’t forget to always make sure that your content is optimised, otherwise it’s not doing as much to get people to your website as you’re actually hoping it is.. 

Tomorrow we’re on our final part – Your Legacy & PR.

Please do say hi below in the comments, so that we know that you’re following and do send over any questions you may have. We’d also love it if you wanted to share this blog post out with anyone who may be interested..

Have fun always and thanks for reading.

Alan

~

Connect with Alan on LinkedIn and Connect with Emily on LinkedIn

CREATE A BLOG – 03 – YOUR BLOG [5 THEMES]

Todays blog is all about why you should create a blog!

First, a couple of questions!

Blogging works like this. People type search terms into Google. These search terms are keywords and all will have a search volume anywhere from ‘1’ to infinity…

On your websites main pages, you’ll hopefully have it optimised for the main keywords you want to track for. What you blog does is allow you to rank for other search terms. Think about the question your business is answering for your clients!

But don’t stop there. What about ranking for other search terms and connecting with your clients on a personal level! Perhaps blog about your hobbies.

And don’t even stop there. What about blogging about trending news or seasonal events! The seasonal events could also then be re-shared regularly.

It’s also a great way for potential clients to continue their journey into knowing, likening and trusting you before they even get to you..

The options are limitless and blogging should 100% be apart of your digital marketing strategy.

Remember, your website is your shop and blogging is a great way of enticing traffic into your shop!

Tomorrow , we’re on part 4 and that’s all about Your Social Presence… 

Please do say hi below in the comments, so that we know that you’re following and do send over any questions you may have. We’d also love it if you wanted to share this blog post out with anyone who may be interested..

Have fun always and thanks for reading.

Alan

~

Connect with Alan on LinkedIn and Connect with Emily on LinkedIn

The second theme we look at with you is 'Your Website'

Usually, your website, is where we cover how to tweak for  SEO, making sure your keywords are all optimised and lots more general website optimisation, but today it’s about how important it is to your business. I do appreciate that this may sound silly!

Think about it like this, if you owned a shop, everything you do would be to get people to your shop. So, therefore everything you do should be about channeling your leads to your website. From hosting blogs and sharing them out, to your Instagram bio link to just directing people to a page you’ve lovingly created, it’s your shop window, so get people to it, so that they can actually see what you do and how amazing you are.

You don’t want to be solely dependant on social media as an outlet as what if any of them crash tomorrow, like they have recently! However, using multiple platforms to channel to your website is where it’s at. Share quality content out on the platforms to funnel them to your website, where you can then dazzle them with shiny sparkling website, with well placed and relevant calls to action..

However, whilst we’re here, here’s some quick tips on optimising your website…

  1. Don’t forget to submit your site map to Google.
  2. Make sure you reduce any picture sizes and add alt text to them.
  3. Try and only have one keyword per page. Yes, multiple can work, but one is best.
  4. Make sure you fill out the MetaData, making clear, relevant & enticing.
  5. Monitor where your traffic is coming from.

 

Tomorrow for part 3 we’ll be covering ‘Your Blog’. Who does blog here already? DO let us know in the comments below and share what’s worked for you…

Please do say hi below in the comments, so that we know that you’re following and do send over any questions you may have. We’d also love it if you wanted to share this blog post out with anyone who may be interested..

Have fun always and thanks for reading.

Alan

~

Connect with Alan on LinkedIn and Connect with Emily on LinkedIn

The first of our 5 themes 'Your Brand'

Your online brand is so important in showcasing your business, when you’re working on your digital branding and what’s especially important is the fact it’s how your potential clients will view you online, before they even decide to buy from you or even before they know who you are!

Part of our strategy is to get your potential clients to feel comfortable with you ad understand your business as a voice of authority in your industry, so that they know, like and trust you before they even get to your website!

This, then improves engagement and bounce rate and ultimately will also increase your conversion rate aswell.

Here’s a few questions to get you thinking and help you on your way..

  1. What does your online brand currently feel like?
  2. Is there consistency across all of your currently used platforms? [ie account picture, colours & fonts]
  3. Are your potential clients getting to know you or your brand through your presence? [Your brand doesn’t have to be personal, but are they getting to know you!]

This short video is to help bring Your Brand to life.

Tomorrow we cover our second theme “Your Website”, it’s the central piece of your online presence, so imperative you get it right.

Please do say hi below in the comments, so that we know that you’re following and do send over any questions you may have. We’d also love it if you wanted to share this blog post out with anyone who may be interested..

Have fun always and thanks for reading.

Alan

~

Connect with Alan on LinkedIn and Connect with Emily on LinkedIn

Your Digital Marketing Strategy – An Introduction to our 5 Themes.

If you want to be at the top of google then you really need to get your digital marketing strategy started and on point.

Everything we do when we show businesses how to grow their online presence is based around our 5 themes. 

Ultimately the goal for you and us is higher rankings on Google to make sure that the amazing organic traffic gets to your website for you to convert into paying clients!

Growing your online presence isn’t just about SEO & optimising your website! Our five part strategy takes you beyond that and looks at the approach in a holistic manner, ensuring that traffic and growth comes from every and all possible sources.

We’ll be talking more about these everyday next week, but for now as a cheeky intro, our all important and encompassing five themes are…

These are what we use to practically show you how to grow your businesses online presence to get your website up there on Google.

Looking forward to telling you more in each post and do also check out our video intro below for more on each theme and this intro every day…

We hope you’ve learnt something today to help your business grow. We truly are here to help and if we can in anyway, do just get in touch.

Please do say hi in the comments below and do let usknow what your business is and whats working for you! We’d also love it if you wanted to share our post out with any of your connections who you think it may benefit.

Have fun always and thanks for reading.

Alan

~

Connect with Alan on LinkedIn and Connect with Emily on LinkedIn

Yellow Tuxedo

Copyright © Yellow Tuxedo | Part of the Baylily Family | Site by Bedford|Design
crossmenu