TOP TIPS FOR GOOGLE MY BUSINESS…
If you are a business looking to be found on local search then its quite simple. You need to get yourself on Google My Business! In todays blog I’m going to give you our top tips for your Google My Business listing to ensure you get the most out of the tool but before we start I just want to tell you WHY you should be using Google My Business…
- Its a completely free tool designed to help showcase your business to a wider audience.
- Its great for improving your visibility both for local search and with the ever evolving changes with mobile and voice search is gives you opportunity to be seen.
- You don’t have to be just a bricks and mortar business to utilise it.
- It helps your business to come across as more credible and is a great way for you to interact with clients.
- It literally gets your business on the map!
SO WHAT ARE OUR TOP TIPS?
- Get your business verified…If you haven’t done so yet, apply for a Google My Business account, wait for the postcard to arrive in the post and use the unique code to verify your business. Then get cracking completing your details. Be as thorough as you can. Its your opportunity to show off!
- Ensure that your NAP data is consistent across all platforms over the internet. Your NAP data stands for your name, address and phone number. Don’t confuse Google!!
- Give exact detail about what you do and where you cover in your business description.
- Be sure to answer all of your Google reviews both positive and negative. By responding to them you show Google that you are active and serving your clients and you will be rewarded for it.
- Don’t just stop with your primary category on your listing. If you offer multiple products or services be sure to list them out in your categories so that you don’t pigeon hole yourself in the search results.
- Spend more time on the platform! We spend so much time on FB yet we ignore Google!! Get on there and be active. Update your images, upload video content, add events etc. Show people that you are there and that you are active.
- Lastly, make use of the Q&A section of your listing. Its not utilised half as much as it should be and its a real opportunity to showcase those high volume, keyword researched search questions that we talk about week in week out over on our Yellow Tuxedo social channels!! Answer the questions that your customers are already asking. It will really help elevate you in search.
To find out about these points in more depth be sure to click and watch our video below. And if you haven’t yet done so why don’t you subscribe to our Yellow Tuxedo YouTube channel to stay up to date with all of our latest video training.
As always if you have any questions do be sure to chat to a member of our team, we’re always happy to talk things through with you!
Have a tip top day and be sure to start using Google My Business to its full potential.
Emily x
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