Updated April 2026 — originally published June 2025
You’ve been putting time and effort into your online presence. Posting consistently. Updating the website. Sending the newsletter. But how do you actually know if any of it is working?
Most business owners have a gut feeling, but gut feelings aren’t data. Here are five simple checks that will tell you exactly how your online presence is performing right now. No guesswork. No jargon. Just a clear picture of what’s working and what isn’t.
5 Things to Check that will tell you if your online ecosystem is set up properly and your online presence is working hard for you as getting your online visibility foundations laid as a small business owner is key…
What are your answers to this? If you’re not quite sure what they mean or they’re not getting you closer to your goals, then why not book in a virtual cuppa and we can chat through them with you?
If you’re already in 🎪The Digital Circus, then head Backstage to share with us.
- The “Google Me” Test: [This is the most revealing test you can do in under two minutes. It shows you exactly what a stranger sees when they search for what you do.]
- How to check: Open an incognito browser. Search for your core topic (e.g., “online visibility for coaches,” “fun business community”) without your brand name. Also search for your brand name.
- What it tells you: Are you easily found by new people looking for what you do (sleeping audience growth)? Do you rank for your own name? If you searched for what you do and your website didn’t appear, that’s your starting point right there.
- Your Website Traffic & Engagement Dashboard (Quick Look): [Your website analytics tell you a story most business owners never read. Here’s the short version.]
- How to check: Log into Google Analytics (or your website’s analytics tool). Look at visitors, how long they stay (average session duration), and what pages they visit most and also where are they coming from?
- What it tells you: Are people actually coming to your site (traffic)? Are they sticking around and exploring (engagement)?
- Email List / Freebie Downloads Count:
- How to check: Look at your email marketing platform (e.g., Mailerlite) or where your freebies are hosted. Check your daily/weekly new subscriber count or download numbers.
- What it tells you: Is your audience growing passively through valuable content/offers (sleeping audience growth)? Are people taking that first conversion step? If the answer is zero or near zero, your freebies are either not visible enough or not compelling enough. Both are fixable.
- Social Media Bio Link Clicks or at least traffic out:
- How to check: On platforms like Instagram, TikTok, and especially your preferred social platform, check your analytics for how many people are clicking your bio link (links page hosted on your website). But, also do just check for growth at a rate that’s right for you and your goals.
- What it tells you: Are your social efforts effectively directing traffic to where you want them to go and your website/offers? Yes, we want to keep our audience engaged, but we want them to move around our ecosystem.
- Are you getting conversions? [whatever a conversion is to you]:
- How to check: Look at your conversion platform (e.g., Stripe, your course platform, your booking system or your website contacts). Filter by recent sales or sign-ups that didn’t come from a direct, active sales conversation initiated by you.
- What it tells you: Are your passive & organic efforts (content, website, email list) leading to actual conversions while you’re focused elsewhere?
So, how did you score?
If you worked through all five checks and everything looks healthy? brilliant. Keep doing what you’re doing.
But if you found gaps- pages that aren’t ranking, traffic that isn’t converting, social media that isn’t driving people anywhere useful, you don’t have to figure it out alone.
Our Online Visibility Audit gives you a forensic look at your entire digital ecosystem and tells you exactly where to focus your energy. Clear findings. Honest recommendations. Your top three priorities for action. Delivered to your inbox within 3-5 working days.
No calls. No faff. Just clarity.
Book your visibility audit — £195 →
Or if you’d like a chat first — book a free virtual cuppa →
Have fun always. 💛 Alan, Yellow Tuxedo
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