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February 12, 2020

How to optimise keywords for Pinterest

HOW TO OPTIMISE KEYWORDS FOR PINTEREST…

Pinterest by far has to be one of the most powerful visibility tools that you have in your arsenal yet time and time again we work with businesses who haven’t yet discovered how or why its so important! The truth is that Pinterest isn’t just a social media platform for people to share pretty pictures on. Pinterest is a social search engine and people are searching in their millions for businesses just like you each and every day. In the first part of our mini Pinterest series we’re going to talk to you all about how to optimise keywords for Pinterest to ensure more people are getting eyes on your content AND clicking through to your website!

KEYWORD RESEARCH

You might think that here at Yellow Tuxedo  we bang on about keyword research a lot but the truth is that it really is the backbone of everything you will ever do on the internet. Understanding how your clients are searching for you and what they are typing in the search bar to explore products and services is key. If you are not sure how to go about searching relevant keywords in your niche do be sure to search out our previous blog post all about how to conduct keyword research using Google Keyword Planner.

WHAT TO WITH YOUR KEYWORDS ONCE YOU HAVE THEM.

Once you’ve created your list of keywords there are five main places on Pinterest that you can place them to really help improve your Pinterest SEO. How many of the following have you currently completed on your own profile? If you haven’t done so yet we strongly advise you go in and fill them out…

1. YOUR PINTEREST PROFILE NAME

Don’t be too obscure with your profile name. This is the first opportunity on your profile that can be optimised. By all means use your brand name but if you can expand on what it is you do with a keyword then all the better.

2. YOUR PINTEREST DESCRIPTION

Tell your audience exactly what it is you do and what your profile will be sharing with them. You have 160 characters here so make them count!

3. YOUR BOARD TITLES

Think about the content you’ll be sharing on each of your boards and BE SPECIFIC with your board titles. You may think that being abstract and funny with your board titles makes them stand out but if people aren’t searching them you won’t seen by anyone!! Use keywords within your board titles as much as possible.

4. YOUR BOARD DESCRIPTIONS

By now you’ll be starting to see a common theme. Fill out your board descriptions, explain what your board is about and, you’v guessed it, USE A SPECIFIC KEYWORD!!!!!!

5. YOUR PIN NAME AND DESCRIPTIONS

With each and every pin you create you get up to 500 glorious characters to play with and to tell your audience what your pin is about. Just be careful not to keyword stuff!

To learn more about optimising keywords for Pinterest in more detail watch the video below so you can see a practical example of how to do all of the above.

As always if you have any questions do be sure to chat to a member of our team, we’re always happy to talk things through with you!

Have a tip top day and be sure to get pinning…

Emily x

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