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February 16, 2024

The route to becoming a successful entrepreneur | Vaishali Shah | Small business podcast

Vaishali is no stranger to Yellow Tuxedo and The Digital Circus. In fact she has been a valued member of our community for 3.5 years now and has even featured on The Digital Circus LIVE stage before. We were so pleased when she agreed to chat to us for The Digital Circus LIFE podcast. With 24yrs experience of running her business its no wonder she is one of the most successful entrepreneurs we know.

In todays interview Vaishali talks lots about moving beyond our own comfort zones to get the job done, even if you are the shyest of characters. Unlike being an employee, being an entrepreneur puts that responsibility on your shoulders to win and retain the business. No-one else is going to do it for you.

Or LISTEN to the podcast on your preferred podcast platform via today!

The Evolution of a Business Visionary

Vaishali’s story begins with an individual who, despite harbouring a natural shyness, has been compelled to step out of their comfort zone due to the inherent demands of entrepreneurship. This journey is not just about personal growth but also about the evolution of a steadfast commitment to making a meaningful impact. With a family legacy of entrepreneurship and philanthropy, the vision for Vaishali’s business was clear from the start: to create work that not only brings joy but also makes a positive difference in the world. 


A Staunch Commitment to Philanthropy

Not many people realise it but Vaishali comes from a long line of successful entrepreneurs in her family.

Rooted in a generational legacy, the commitment to philanthropy has been unwavering. From the inception of their business, a pledge was made to donate a portion of profits to charitable causes. This practice has not only endured but strengthened over the years, becoming a foundational pillar of their business ethos. It reflects a deep-seated belief in the importance of making a difference, regardless of the business landscape or personal challenges encountered along the way.

Building Strong Foundations and Networks

Vaishali’s success in business is attributed to several key practices: delegation, building a committed team, nurturing client relationships, and continuously learning. The ability to delegate effectively, particularly in areas outside of your own expertise, was a lesson ingrained from the beginning. Building a team that shares the business’s ethos has been crucial, with long-standing members indicating a healthy, fulfilling work environment. Client relationships are cherished and maintained with integrity, mirroring the lessons learned from a family business that has thrived through generations based on trust and consistent value delivery.

Reflections and Future Aspirations

Looking back, there's much for Vaishali to be proud of, notably the courage to expand and adapt by establishing a new business base internationally with her move to Dubai. This move signifies not just business growth but also personal resilience and adaptability — crucial qualities for any entrepreneur.

For aspiring successful entrepreneurs , Vaishali’s journey underscores the importance of maintaining flexibility, pursuing opportunities with a positive attitude, and the transformative power of self-belief. 

Find out more about Vaishali

Visit the Creative ID Website here

Visit the Ananya Cards website here

Connect with Vaishali on Linkedin here

Follow the Creative ID adventure on Instagram here

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