The first of our 5 themes 'Your Brand'

Your online brand is so important in showcasing your business, when you’re working on your digital branding and what’s especially important is the fact it’s how your potential clients will view you online, before they even decide to buy from you or even before they know who you are!

Part of our strategy is to get your potential clients to feel comfortable with you ad understand your business as a voice of authority in your industry, so that they know, like and trust you before they even get to your website!

This, then improves engagement and bounce rate and ultimately will also increase your conversion rate aswell.

Here’s a few questions to get you thinking and help you on your way..

1. What does your online brand currently feel like?
2. Is there consistency across all of your currently used platforms? [ie account picture, colours & fonts]
3. Are your potential clients getting to know you or your brand through your presence? [Your brand doesn’t have to be personal, but are they getting to know you!]

This short video is to help bring Your Brand to life.

Tomorrow we cover our second theme “Your Website”, it’s the central piece of your online presence, so imperative you get it right.

Please do say hi below in the comments, so that we know that you’re following and do send over any questions you may have. We’d also love it if you wanted to share this blog post out with anyone who may be interested..

Have fun always and thanks for reading.

Alan

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