When Anna Bravington asked us to be guests on her podcast, Crossing The Content Chasm, we simply couldn't say no. We've been long time fans of Anna's content and were even more delighted when she recently attended as a guest at The Digital Circus LIVE back in April. It was a fun filled chat whereby we talked lots about our approach to social media, how more businesses could be using online events to their advantage and how we could all benefit from being less of a social media lurker and engaging more.
Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.
We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.
According to our good friend Mr Trevor Young over 90% of your audience are actually lurkers. This isn't all that surprising really. We all fall foul of not engaging sometimes and its easy to slip into that trap.
Don't lose sight of the reason that social media was created. Make sure you are using it to start meaningful conversations and to be more curious about the people who surround us more so than worrying about making your social media feed look more aesthetically pretty.
Social media lurkers suck...don't be one of those people!
Within this episode of Crossing the Content chasm we also go into depth about why business owners should think more about the opportunities that can be presented online outside the realms of social media. Anna asked us some brilliant questions about our thoughts on online events and in particular what made us create The Digital Circus LIVE as a way of connecting with our wider audience.
We really did love recording this episode with Anna, it was such an easy conversation and we really could have chatted with her for hours. We hope you do enjoy listening to it and of course, if it resonates with you in any way do be sure to engage in some way. Perhaps leave Anna a review or search her out on social media to give her some love. Remember....don't be a social media lurker, make it count!
P.S. Whilst you're here did you know that we have a membership called The Digital Circus? Doors are open for £200 per year [ or £20 per month] and you can get full access to our online community, learning resources and monthly networking and accountability sessions. Come and join the adventure, we'd love to see you in there!