In this weeks instalment of That Light Bulb moment we speak to The Digital Circus member Lori Weber from The Mindful Eating Clinic about her light bulb moment when it came to digital visibility and applying it to her own business.
Quite simply, The Mindful Eating Clinic is a business working to help people become empowered around food, to enjoy their eating, manage weight long-term and build nutritional health without dieting.
As a weight management eating psychology and nutrition coach, Lori looks to help people find a happier life with food by encouraging people to eat in a healthier way that removes restriction and diet mentality from your life.
As well as her incredibly informative website Lori also has a brilliant YouTube channel devoted to mindful eating with lots of useful tips and advice. Do be sure to check it out.
Through the discussion in this weeks That Light Bulb Moment Lori talked about the fact that the discovery of Macro Content creation is what changed her life when it came to social media posting. But what is macro content?
Macro content is the creation of chunkier optimised content that can be optimised and uploaded across multiple channels for multiple audiences. By creating larger pieces of content it gives you the ability to create micro content from this including snippets, sound bites and quotes.
Be sure to watch Lori's light bulb moment above and of course do be sure to share with us if you've had one yourself. We would love to hear from you!
We have been working with Lori within The Digital Circus, our membership programme designed to practically show businesses how to improve their Digital Visibility for themselves and to understand the mechanics of showing up simply and efficiently.
Do you want to show up more on Google? Do you want less of a social media headache?