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March 12, 2021

Reusing Content- That Lightbulb Moment

In our latest instalment of That Lightbulb Moment we talk to the utterly fabulous Victoria Brown from LiveFitNow about her personal lightbulb moment since working with us within The Digital Circus which involved reusing content and making her life a lot easier!

What is is LiveFitNow?

LiveFitNow is a personal training service based in Berkshire. Vicki's ethos is to motivate, believe and achieve and she really wants to help you achieve your goals whether you are you are looking to get fit, get stronger, lose or gain weight, or train for a specific event.

Since the pandemic began last year Vicki has successfully moved her business online from a physical 1-2-1 service. Not only does Vicki now provide online classes and coaching but she has now gone on to set up an online membership, The LiveFitNow Club as well as an excellent podcast which is well worth a listen!

Reusing the content you already have makes sense...

As you can see from above, Vicki is an incredibly busy lady and she is SMASHING it right now. So it was so great to hear that she has found being in The Digital Circus so beneficial. In the video Vicki says that one her biggest realisations is that as businesses we often have so much more content than we first think and that actually if you look back our content has plenty of life in it when utilised properly. Reusing your existing content is so much smarter than trying to reinvent the wheel and creating reams and reams of new content which we all know can be labour intensive.

At Yellow Tuxedo we are massive advocates of reusing content within your business. This could be as simple as tidying your content archives and reoptimising it to be seen, updating key videos and blogs for a new audience or taking relevant snippets and sound bites from the original source to create engaging micro content.

Get your content working for you!!

Thank you so much to Vicki for chatting to us. We are also super excited to announce that she has agreed to be a guest speaker at our event The Digital Circus LIVE on May the 18th. Be sure to come along and ask her some questions!

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